ABOUT ME

I am a Marketing, Branding and Communications professional, with a degree in Graphic Design, a postgraduate degree in Marketing and Integrated Communications, and over 15 years of experience working with agencies and companies across different industries. Throughout my career, I have developed and led integrated communications projects and 360° campaigns, connecting strategy, branding, creativity, and execution across multiple touchpoints.

 

Currently, I work as a Senior Art Director within a dedicated client structure, partnering with the Marketing team on brand management and governance. My work encompasses visual identity, campaigns, online and offline communications, events, sponsorships, trade shows, internal communications, and digital channels, as well as leading multidisciplinary teams and projects, managing demands, suppliers, budgets, and relationships with clients and internal stakeholders.

 

My experience spans healthcare, retail, consumer goods, technology, financial services, and corporate communications, with highlights including projects for MSD LATAM and creative leadership for Shell Select, delivering national and regional campaigns, more than 200 pieces per month, and communications for a network of over 1,000 stores. My key strength is bringing together strategic thinking, management, and creativity to turn business objectives into relevant, consistent communication solutions aligned with each brand’s positioning.